Sourced from www.andra.com.au
Drag Ltd Announces Biggest Ever Australian Drag Racing Tv Package!
• 26 half hour Drag Racing programs on Channel 9
• 26 full hour Drag Racing programs on SBS
• 26 full hour Drag Racing programs on Foxsports
• 3 year contract
• 12 events per year
Drag Ltd has today announced that they have secured the largest and most comprehensive television deal in the history of Australian Drag Racing, with the coverage shared across three broadcasters, including Channel 9, SBS and the Foxsports Channels.
DRAG Ltd, which holds the commercial rights for Group 1 Drag Racing, will provide national administration for the new TV package, which promises consistent, high quality media show casing all levels of drag racing.
Coverage will include all major ANDRA Group One rounds, from tracks all over the country. The new coverage will make it much easier for fans to keep up to date with the latest results from all the events, no matter where they are run.
The content will differ significantly from previous drag racing coverage, with a real focus on the people and stories behind the performances. As the drag racing road show makes its way around the country, there will be tales of inspiration, stories of heartbreak and celebrations of triumph.
DRAG Ltd has been working on the project for an extended period and DRAG Ltd Spokesperson, Tony Beuk was excited with the announcement, “The TV deal has taken some time and a considerable amount of effort but everything is now in place and we look forward to doing a great job. DRAG Ltd understands that it has been entrusted with an extremely important task and we are ready to take drag racing to the next level in terms of its packaging.”
The partnership between the media channels and DRAG Ltd secures broadcast television rights for the next three years and will see a series of significant developments that will expand the television coverage of Australia’s fastest motor sport.
The total coverage will consist of 26 half hour shows shown on Channel 9 fortnightly, 26 one-hour shows on SBS also shown fortnightly and 26 one-hour shows on Foxsports with repeats through out the week. The hour-long shows will include highlights from Groups 2, 3 and 4 as well as Group 1 action.
DRAG Ltd is currently finalizing the best team of television professionals to produce the material for broadcast.
Over 100 hours of television. Hundreds of the country’s fastest racers at each meeting. 12 huge events per season. Pro Stock, Top Doorslammer, Pro Stock Motorcycle, Top Alcohol, Top Bike and Top Fuel – TOP TELEVISION!
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